Total Revenue
—
Today's Revenue
—
Monthly Revenue
—
This calendar month
Orders
—
Today's Orders
—
Customers
—
Average Order Value
—
Conversion Rate
—
Revenue & Orders Trend
Daily performance across the selected range
Order Status
Live WooCommerce order pipeline
Monthly Comparison
Revenue this year vs last year
Sales Forecast
Projected next 14 days · trailing trend model
Recent Orders
Latest activity from WooCommerce
| Order | Customer | Date | Status | Total |
|---|
Gross Sales
—
Before deductions
Net Sales
—
After refunds & discounts
Refunds
—
Discounts
—
Coupons applied
Taxes
—
Collected VAT
Shipping Revenue
—
Delivery charges
Sales Performance
Net sales by day
Total Orders
—
Selected range
Processing
—
In fulfilment
Completed
—
Delivered
On Hold
—
Awaiting payment
Cancelled
—
By customer/store
Refunded
—
Fully refunded
Failed
—
Payment failed
Order Timeline
Orders received per day
Orders by Status
Distribution across the pipeline
Recent Orders
All statuses
| Order | Customer | Date | Items | Status | Total |
|---|
Total Customers
—
New Customers
—
Selected range
Returning
—
Average Spend
—
Per customer
Lifetime Value
—
Avg. 12-month LTV
Customer Growth
Cumulative registered customers
New vs Returning
Weekly order mix
Top Customers
By total spend
| Customer | City | Orders | Last Order | Total Spend |
|---|
Best Seller
—
Units Sold
—
Selected range
Low Stock
—
Below 10 units
Out of Stock
—
Needs restock
Product Revenue
Top products by revenue
Quantity Sold
Top products by units
Product Performance
Revenue, sales & live inventory
| Product | SKU | Category | Revenue | Qty Sold | Stock |
|---|
Gross Revenue
—
Selected range
Net Revenue
—
After deductions
Profit
—
Expenses
—
COGS + ads + ops
Refund Amount
—
Current AOV
—
Revenue ÷ orders · this month
Previous Month AOV
—
Last calendar month
AOV Growth
—
Month over month
Revenue Growth
Monthly net revenue, trailing 12 months
Revenue by Category
Share of net revenue
AOV Trend
Average order value by week
Total Spend
—
Purchases
—
Attributed conversions
Purchase Value
—
Attributed revenue
ROAS
—
Cost / Purchase
—
Spend ÷ purchases
CTR
—
Reach
—
Unique people
Impressions
—
Total views
Clicks
—
Link clicks
CPC
—
Cost per click
CPM
—
Cost per 1,000 impr.
Daily Spend vs Purchase Value
All campaigns
ROAS Trend
Return on ad spend by day
Campaign Performance
Meta Marketing API · selected range
| Campaign Name | Status | Spend | Purchases | Revenue | ROAS | CTR | CPC |
|---|
Marketing Spend
—
All channels
Revenue from Ads
—
Attributed
ROAS
—
Blended
CAC
—
Cost per new customer
Cost / Purchase
—
Across campaigns
Purchases
—
From paid traffic
Spend vs Revenue
Monthly, trailing 6 months
Conversion Trend
Paid purchases per week
Export Reports
Download data for the selected date range
Sales summary
Revenue, orders, AOV by day
Campaign performance
Meta Ads spend, purchases, ROAS
Product performance
Revenue, quantity, stock by SKU
Scheduled Reports
Emailed automatically via Cloud Functions
Read-only access — scheduling is managed by an administrator.
Security: credentials are encrypted and stored in Firestore under
stores/amoli-lk, readable only by admin accounts via Firestore Security Rules. Secrets are never exposed to viewers — all external API calls run through Firebase Cloud Functions.WooCommerce
Connected · syncing orders, products, customers
WordPress
Connected · REST API authenticated
Meta Ads
Connected · Marketing API v19
Team Members
Role-based access via Firebase Authentication
| Name | Role | Added |
|---|
Add Viewer
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Viewers can sign in, view dashboards, reports and charts. They cannot edit integrations, change credentials, delete data or manage users.